For two months, French Abroad had the chance to be present at the legendary Bon Marché, alongside iconic brands and a curious, demanding public passionate about French culture.
The success was immediate: our most iconic pieces flew off the shelves, starting with the "WORK LESS EAT MORE CROISSANTS" T-shirt , the "OUI OUI" Sweatshirt and the "NOT ON STIKE TODAY" Cap , which became bestsellers.
This first experience in a Parisian department store was a key step for French Abroad. It confirmed the enthusiasm surrounding our vision: fun, cultural, and high-end clothing to represent France in a different way.
And this is just the beginning. We hope to see you soon at a permanent stand... at Le Bon Marché or in other exceptional Parisian locations. Stay tuned!